The SEO Side Of Things

SEO BLOG

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Why Brand SEO Is Replacing Traditional SEO

Why Brand SEO Is Replacing Traditional SEO

Over the last 18 months, the SEO industry has become increasingly split on what the future of search actually looks like. Some marketers believe SEO is dying and becoming less relevant as AI-generated...
EEAT STRATEGY GUIDE FOR BRAND SEO

Why an EEAT Strategy Guide Matters for Brand SEO

Your brand is built in pieces, not pages. EEAT is often treated like a small SEO task. Add an author profile, tidy up a few pages, maybe collect some reviews, then expect rankings to improve. That vie...
BRAND SEO STRATEGY FOR GROWTH & VISIBILITY

Brand SEO Strategy For Better Visibility

A brand-led SEO strategy builds trust, improves visibility, and increases branded search through consistent positioning and real signals.
SEO During A Recession

SEO During a Recession

Learn how SEO during a recession supports long-term growth, lowers costs, and helps future-proof your website when budgets tighten.
what is position 0

What is Position 0 in SEO?

Learn what Position 0 is in SEO, how featured snippets work, and how to optimise your content for better visibility in Google search results.
Link Building For Beginners

Link Building for Beginners

Learn what a backlink is, what makes a link valuable, and which links to avoid. You will also get practical ways to earn links as a beginner.
A beginners guide to Technical SEO Basics

Technical SEO Basics (Technical SEO 101)

This guide covers the technical SEO basics that matter for a typical small business site. It is written to be practical, not theory-heavy.
QUICK SEO WINS FOR 2026

Quick SEO Wins That Still Make a Difference in 2026

Practical SEO fixes you can do this week. Improve clicks, speed, internal links, indexing, and content freshness for the 2026 search.
CRAWLING LARGE WEBSITES WITH SCREAMING FROG

Crawling Large Websites With Screaming Frog

Learn how to plan a large crawl, configure Screaming Frog so it does not fall over, and get outputs you can actually use.
AI SEO STRATEGY FOR 2026

AI SEO Strategy for 2026

A practical AI SEO strategy for 2026. Learn how AI Overviews change GSC clicks and CTR, the chunking debate, and what to do on-page.
Top 5 Website Experiments to Run in 2026

5 Website Experiments to Run in 2026

Here are five website experiments to run in 2026 that focus on clearer search snippets, cleaner page decisions, and better next steps, so you learn what really helps your visitors.
Search Intent Content Structure For Smarter SEO

Search Intent Content Structure

Search Intent Content Structure is a simple way to plan content around what people are trying to do, grouping similar searches into one strong page with clear sections.
How Much Does SEO Cost in 2026

How Much Does SEO Cost: 6 Honest Price Factors

If you want a clear answer to how much does SEO cost, you need to look at the tasks behind the quote, not the headline number.
Looker Studio: A Simple Guide For SEO Beginners

Looker Studio For SEO Reporting

Learn how to use Looker Studio to track, visualise, and understand your SEO data with clear, beginner-friendly dashboards.
Getting Started With Technical SEO

Technical SEO Audit Checklist

Walk through the essential elements of technical SEO and how to put them into practice.
DIY SEO

DIY SEO for Small Businesses

Learn the core basics, step by step, so you can start making your website easier to find and more effective at attracting the right visitors.
SEO keyword research - A beginner's guide to Keywords

SEO keyword research

Find the phrases real customers type, often with location and urgency, then turn them into a clear page plan.
A beginners Guide to Robots.txt file

Robots.txt for SEO: What Small Businesses Actually Need to Know

In this guide we explore what a robots.txt file is, why it matters, and how you can create and optimise one to improve your website’s performance.
Common SEO Mistake To Avoid

Common SEO Mistakes Local Businesses Make

In this guide I’ll explore the most frequent errors local business owners make and offer clear, actionable steps to fix them.
Enhance Your SEO Efforts With Google Trends

Google Trends for SEO: A Simpler Way to Understand Search Demand

Use Google Trends to discover what people are searching for and create timely, relevant content that boosts your SEO.
How To Improve Youpr Organic CTR

10 Ways To Improve Your Organic Click Through Rate

Improve your organic click-through rate by writing compelling titles and meta descriptions that make users want to click your result.
A beginners Guide to SEO Tracking

How To Track SEO Results

Learn which key SEO metrics matter most, how to track them, and what they reveal about your website’s performance.
Enhance Your SEO Efforts With Screaming Frog

Screaming Frog Guide for Stronger SEO

Use Screaming Frog to crawl your website, identify technical issues, and uncover opportunities to strengthen your SEO performance.
SEO Guide to Meta Tags, Titles and Descriptions

SEO Guide to Meta Tags, Titles and Descriptions

Learn how meta tags, titles, and descriptions work together to help search engines understand your pages and encourage users to click.
Enhance your seo efforts with wayback machine

Wayback Machine To Enhance SEO

Use the Wayback Machine to review past versions of your site and spot lost pages or content that could be restored to improve SEO.
10 Free SEO Tools For Beginners

10 Free SEO Tools For Beginners

Discover ten free SEO tools that make it easy for beginners to analyse performance, find keywords, and optimise their websites effectively.
A beginner's guide to content seo

Content SEO For Beginners

Learn how to create clear, engaging content that ranks well, attracts readers, and keeps them coming back.
SEO FOR TATTOO SHOPS

SEO For Tattoo Studios

Help your tattoo studio show up online with clear SEO steps that bring more clients, improve reach, and drive bookings.
SEO FOR Hairdressers & Barbers

SEO For Hairdressers

Hairdressing relies on trust and repeat visits, but if your salon is hard to find online, clients book another chair instead.
SEO FOR PLUMBERS

SEO For Plumbers

If your plumbing firm is missing from local search, customers ring the next company listed nearby, even if you’re better today.
SEO For Electricians Guide

SEO For Electricians

People want answers quickly and they want a fix now, on the spot. If your site and Google Business Profile miss that intent, enquiries go elsewhere.
On-Page SEO 101: Build Pages That Rank

On-Page SEO For Beginners

Find out how to optimise your titles, headings, links, and structure so every page performs better in search results.
SEO Keyword Tips For Better Seo

SEO Keyword Tips

Learn how to find, choose, and use the right keywords naturally to help your content rank higher and reach the right audience.
Beginner's Guide To SEO Basics

How To Get Found On Google

A straightforward guide to what SEO is, how it fits into your marketing, and why it’s essential for online success.
Google Business Profile Image Formats

Google Business Profile Images: Sizes, Formats & Best Practices

Updated GBP image formats allow firms to show clearer visuals across local results. Using the right sizes helps each listing appear tidy, sharp, and more informative for users.
Modern Local Search Strategies

Modern Approaches to Local Search

Local search keeps shifting, so firms benefit from methods that reflect current user habits. Clear content, strong structure, and steady updates help maintain steady visibility.
Monitoring Local SEO Efforts

Tracking and Refining Local SEO Performance

Monitoring local SEO offers insight into how well your efforts are working. Regular checks help spot small issues early and guide simple steps that keep progress moving.
Local Link Building Strategies

Local Link Building Strategies

Local link building helps raise interest from nearby users. A steady plan that uses trusted sources and real relationships can widen reach and support long term visibility.
Generating & Managing Online Reviews

Review Management For Local SEO

Discover how steady feedback, clear replies, and simple review prompts can help local businesses build trust and improve visibility within their local community.
Building Local Citations

Local Citation Setup for Businesses

Local citations rely on accurate NAP information placed across trusted directories. Consistency helps customers find the right details and builds stronger signals.
On-Page SEO For Local Businesses

On-Page Local SEO for Businesses

Local on page SEO shapes how well a site shows for nearby searches. These steps help you improve clarity, structure, and relevance so customers in the area can find them with ease.
Foundations and Values of Local Seo

Local SEO for Small Businesses: A Practical Strategy Guide

Learn clear and practical local SEO methods that help small firms gain steady visibility. This guidance supports long-term growth for serving nearby communities.
SEO FOR GYMS

SEO For Gyms

If your gym isn’t showing in local search, people pick the next place to train, join or book a class, even if yours suits them.