Freelance SEO Consultant Services

Get Found. Get Clicked. Boost Revenue

Hi, I’m Ryan Webb, a freelance SEO consultant based in Portsmouth, Hampshire, and founder of RWSEO. I help businesses across Hampshire improve search visibility in a way that supports calls, bookings, quote requests, and online sales. Clear priorities, steady work, and progress you can track without guesswork.

Stand out online with SEO that drives traffic

I help businesses improve SEO to bring in more enquiries, sales, and revenue. My focus is simple, get you in front of the right people, then turn that visibility into steady, long-term growth.

I’m based in Portsmouth on the South Coast and work with clients nationwide as a SEO consultant. My work covers SEO strategy, technical SEO, on-page SEO, and content planning, brought together as one clear plan shaped around your goals. I work closely with business owners and marketing teams, using data and practical experience to guide decisions.

I have 15 years’ experience in SEO, including time working for one of the largest American retailers in the online photo industry. That background means I’m comfortable with complex sites and the details that drive results, site structure, content, and technical fixes that make a measurable difference.

More about me
Fat Face Logo
CRA Logo
Fresh Juice Blenders Logo
Nutrition By Lizzy Logo
Titan Motorhomes Logo
S J Reed And Sons Electrical

Core SEO services​

Most sites need a mix of foundation work and page work. Some need local visibility tightened up. Others need clearer service pages, better internal linking, or technical fixes that stop key pages from being crawled and indexed properly. These core services cover the problems I see most often across Hampshire businesses.

If you already know what you need, you can start there. If you’re unsure, start with the outcome you want more of, then we match the work to the gap that is holding you back.

Local SEO

Improve map visibility and local rankings by strengthening business listings, location pages, and geographic relevance signals. Local SEO helps businesses appear when customers search for nearby services, increasing qualified traffic from location-based queries.

On-Page SEO

Refine page structure, headings, and content so pages align with search intent and clearly communicate their topic to search engines. On-page optimisation improves how individual pages target relevant queries and helps strengthen overall search visibility.

SEO Audits

A structured review of your website that identifies the technical, structural, and content issues affecting search performance. SEO audits provide the insight needed to prioritise improvements and build a clear roadmap for stronger organic visibility.

E-Commerce SEO

Optimise product and category pages so online stores can attract more organic traffic from transactional searches. E-commerce SEO focuses on site structure, product discoverability, and search optimisation across large inventories.

SEO Consultancy

Strategic SEO guidance to support businesses in improving search performance. Consultancy provides expert advice, technical insight, and optimisation planning to help prioritise the changes that will have the greatest impact on organic growth.

Website Migrations

Protect search visibility during major website changes such as redesigns, platform moves, or domain changes. Migration planning ensures redirects, site structure, and indexation signals are managed correctly throughout the transition.

Technical SEO

Technical SEO focuses on the structural elements that influence how search engines crawl and index your website. Improving these foundations helps search engines access important content and evaluate it correctly.

Better rankings, better traffic, and more enquiries starts with getting the foundations right. Let’s do it.

+07469 259 749

Let's Chat!

Is This Service Right For You?​

Your rankings have stalled

The site is live and indexed, but key pages are stuck and you cannot see what’s holding them back.

Local visibility feels patchy

You show in one area but not another, even though you cover a wider service area.

You get traffic, not enquiries

Visitors arrive, but the pages do not answer decision-stage questions or guide people to act.

Pages compete with each other

Similar pages target the same terms and none becomes the clear winner in search results.

The site has hidden blockers

Crawl, indexing, speed, or mobile issues are limiting performance even if the site looks fine.

You Want A Clear Plan

You want direction you can trust, not SEO that changes every week based on a new tool.
John Logan
“Ryan, genuinely—thank you. You’ve been brilliant. The SEO work has been clear, structured, and easy to follow, and we’re already seeing encouraging signs with clicks and visibility.

You’re transparent about what’s involved, realistic about timescales, and focused on doing things properly. Your quote is fair, and it’s money well spent.”
Lizzy Cangro
“Ryan’s been a real help with our SEO. He’s made it much easier to understand what needs doing and why, and he’s given us a clear plan we can actually follow. Nothing overcomplicated, no waffle—just practical steps and steady progress.

What I rate most is how straight he is. He’s upfront about what’s involved, realistic about how long things take, and focused on doing it properly rather than promising quick wins. We’re already seeing positive signs with clicks and visibility, and it finally feels like we’re moving in the right direction."
Natasha Olivant
“You brought such calm confidence and creativity, and it made working with you genuinely easy. You understood our riding school straight away, listened to what we were trying to achieve, and then came back with ideas that actually fitted us

You explained things clearly, kept everything moving, and handled the details without us having to chase. It was an absolute pleasure working with you, and we’d happily recommend you to anyone.”

15+ Years Experience

Clear Communication

Results Focused

Proven SEO results, across different industries

Case studies make it easier to judge fit, because you can see what the issue was, what changed, and what improved. I keep them practical and specific, so you can understand the thinking, not just the outcome.

Horse Riding School Case Study

Horse Riding School

Increased bookings for a local riding school by improving on-page content, local signals, and site access, then making it easier for visitors to book.

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Photo Gifts And Prints Retailer Case Study

Photo Gifts and Prints Retailer

Built stronger non-brand visibility for a national photo print retailer, lifting rankings, orders, and revenue from organic search.

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Motorhome and Caravan Online Store Case Study

Motorhome and Caravan Retailer

Turned a touring retailer’s site into a stronger lead channel by cleaning indexation, refreshing content, and improving rankings.

View Case Study

Got an SEO question or want a second opinion?

+07469 259 749

Let's Chat!

Search experience across local and e-commerce sectors

I’ve worked with local service businesses, multi-location brands, and e-commerce sites where structure and search intent make the difference.

Every sector has its quirks, but the fundamentals do not change. Build clear pages, send clear signals, and make the site do its job: turn visits into enquiries or sales. In competitive markets, steady SEO work is often what gives you a bit of space and keeps it.

Plumbers
Electricians
Estate Agents
Hairdressers
Automotive
Tattoo Studios
Hospitality
Landscaping

Work With An Experienced SEO Consultant To Build Stronger Foundations

If you’re investing in SEO, the foundations matter. As a Hampshire SEO consultant, I help you get clear on what’s holding your site back, then fix it in a practical order so the work leads to stronger rankings and more enquiries.

This is not a generic checklist or a report full of theory. I review how your site is built, how Google is crawling and indexing it, and how your key pages match real searches. As I learn more about your business, your margins, and how you win work, the recommendations get tighter. The aim is simple, a cleaner site, clearer pages, and SEO you can build on.

More about me

Work Directly With Me

You deal with one person throughout. I handle the review, the findings, and the actions, and you stay in the loop as the work moves forward.

Results You Can Track

You’ll see what changed, what improved, and what still needs attention. Priorities are set using real data, not assumptions.

Practical SEO, Based On Experience

Recommendations are shaped by hands-on work across different types of sites, including more complex setups where structure and technical detail matter.

Clear Advice, No BS

You get straightforward explanations of what needs fixing, how it affects performance, and what impact each change is expected to have.

A steady method that keeps SEO moving

I start by getting clear on what you want more of and which pages should support that outcome. Then I work in a sensible order: foundations first, then page focus, then wider coverage where it adds value. Progress is tracked against visibility and the actions that matter, so decisions stay grounded.

Discovery & Direction

Before I touch anything, I get clear on what “success” looks like for you and how people actually find your services online.

I review your current visibility, quick blockers, and the pages that should be doing the heavy lifting, then turn that into a simple set of priorities you can understand.

Optimise What Matters

Next, I tighten the fundamentals that influence performance day to day: page structure, search intent, internal linking, and the technical bits that stop key pages from being crawled, indexed, or trusted.

The goal is straightforward: make it easier for Google to understand your site and easier for customers to take the next step.

Track, Learn, Improve

Once the foundations are moving, I monitor the signals that matter to a business, not vanity metrics.

We track what’s gaining visibility, what’s earning the clicks, and what’s actually leading to enquiries, bookings, or sales. Then I adjust the plan based on what’s working, so progress stays steady and measurable.

Tutorials & Tips From A UK SEO Consultant

I write these SEO blogs to share what I’m seeing in real client work, what’s changing in search, and what’s still worth your time. You’ll find quick tips for fast wins, plus longer guides that go into detail when it matters.

AI SEO STRATEGY FOR 2026

AI SEO Strategy for 2026

A practical AI SEO strategy for 2026. Learn how AI Overviews change GSC clicks and CTR, the chunking debate, and what to do on-page.

Tell me what you’re trying to improve

Share your website, what you want more of, and what feels stuck right now. I’ll reply with how I’d approach it, what support makes sense, and what the next step looks like.