E-COMMERCE SEO SERVICES
Increase Sales
Grow Revenue
Boost Conversions
Sell More Products
Turn Traffic Into Sales
YOUR E-COMMERCE SEO CONSULTANT
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Turn searches into sales
I’m Ryan Webb, an e-commerce SEO consultant with experience working on large retail catalogues, product content and category visibility. I help online retailers understand what is limiting their organic search performance and where to focus their effort.
Your store might have products with almost identical descriptions, categories competing for the same searches or filters generating thousands of extra URLs. My e-commerce SEO consultancy brings keyword research, technical analysis and commercial priorities together into a clear strategy. You work directly with me to improve the pages that matter, support implementation and review how the changes affect visibility, traffic and sales.
E-COMMERCE SEO SERVICES FOR YOUR STORE
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E-commerce Keyword Research
I identify the searches that matter across your catalogue, from broad category terms to specific product queries. Keywords are mapped to the right pages, helping you find gaps, avoid competing content and prioritise opportunities with clear buying intent.
Buyer intent
Search demand
Product queries
Category gaps
Keyword mapping
Product Page Optimisation
Similar products need more than the same description with a different colour or size. I improve titles, headings and product copy so each page explains the item clearly, answers buying questions and targets relevant searches.
Product titles
Product copy
Search intent
Unique details
Buying questions
Technical E-commerce SEO
Filters, variants and platform settings can create duplicate URLs or leave valuable pages out of search. I review crawling, indexation and canonical tags to identify what needs fixing and which product, category and filtered pages should be discoverable.
Filter URLs
Product variants
Canonical tags
Crawl Issues
Index coverage
Internal Linking
I review how shoppers and search engines move between your categories, subcategories and products. Navigation, breadcrumbs and relevant links help make priority pages easier to reach and bring overlooked parts of your catalogue into the wider site structure.
Navigation
Breadcrumbs
Priority Pages
Related products
Click depth
Product Data & Feeds
I review product structured data and Google Merchant Center feeds, checking titles, attributes, prices, availability and variants. Clear, consistent product information helps Google understand what you sell and supports eligibility for free listings and richer product results.
Product schema
Merchant Center
Product feeds
Product attributes
Free listings
Category Page Optimisation
Category and collection pages can reach shoppers who know the type of product they want but have not chosen an item. I improve their targeting, headings, introductory copy and structure so each page serves a clear set of relevant searches.
Category keywords
Collection pages
Page headings
Supporting copy
Site hierarchy
MY E-COMMERCE SEO CONSULTANCY PROCESS
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A clear strategy for your store
01.
Audit Your Store
An e-commerce SEO audit examines your technical setup, product and category pages, internal links and search performance. I identify the issues and missed opportunities, then explain which deserve attention first.
02.
Set Your Strategy
I combine keyword research with your trading priorities, stock availability and current performance. Your e-commerce SEO strategy sets out which categories and products to focus on, what needs changing and how we will assess progress.
03.
Structure Your Store
I review categories, collections and navigation so each section has a clear purpose. This includes checking overlapping pages, gaps in your catalogue structure and how easily shoppers can reach the products they need.
04.
Resolve Technical Issues
I review filters, variants, canonical tags and indexing controls to identify the right changes for your store. Recommendations account for your platform and preserve useful pages that serve genuine search demand.
05.
Improve Priority Pages
Product and category pages are updated around their target searches and the information shoppers need. That can include titles, descriptions, headings, internal links and product data, with implementation responsibilities agreed clearly.
06.
Measure And Refine
Search Console and GA4 help show which pages gain visibility, attract relevant visits and contribute to sales where tracking is available. I use those findings to explain progress and guide the next round of work.
Ryan’s been a real help with our SEO. He’s made it much easier to understand what needs doing and why, and he’s given us a clear plan we can actually follow. Nothing overcomplicated, just practical steps and steady progress.
You brought such calm confidence and creativity, and it made working with you genuinely easy. You understood our riding school straight away, listened to what we were trying to achieve, and then came back with ideas that actually fitted us.
Ryan, genuinely, thank you. You’ve been brilliant. The SEO work has been clear, structured, and easy to follow, and we’re already seeing encouraging signs with clicks and visibility. You’re transparent about what’s involved, realistic about timescales, and focused on doing things properly. Your quote is fair, and it’s money well spent.
Supporting SEO Services
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Refines page structure, headings, and content to align with search intent, helping search engines understand each page and improving visibility for relevant queries.
On-Page SEO Services
A structured review of the website to identify technical issues, content gaps, and missed opportunities, with a clear, prioritised plan to improve search performance.
SEO Audit Services
Protecting organic visibility when your store changes platform, domain or structure, with URL mapping, redirects and checks to help customers and search engines reach the right pages.
Website Migration Services
Make sure search engines can crawl, index, and understand your catalogue properly. I fix issues like duplicate URLs, crawl waste, and performance problems so your key pages get the attention they deserve.
Technical SEO Services
E-COMMERCE SEO FAQS
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WHAT PEOPLE ASK
01.
What would you review in my online store?
An e-commerce SEO audit can cover your category structure, product content, keyword targeting, internal links and technical setup. I look at how filters, variants and canonical tags affect crawling and indexation, alongside your available search data. The findings become a prioritised plan, with the scope agreed around your store and the problems you need to solve.
02.
How do you choose which products and categories to prioritise?
I consider search demand, current visibility and the commercial value of each opportunity. Your margins, stock levels, best sellers and seasonal priorities also matter. A category already appearing for relevant searches may offer a better starting point than a new page targeting a much broader term.
03.
Can you help with Shopify and WooCommerce stores?
Yes. I provide support for Shopify and WooCommerce stores, as well as Wix and other platforms. The work accounts for how your platform handles collections, product URLs, filters and technical settings. I’ll identify what can be changed directly and what needs developer support, so the recommendations fit your store.
04.
What happens after you have created the strategy?
We agree which recommendations to implement first and who will carry out the work. That can include changes to product and category content, internal linking, technical settings or product data. You work directly with me on priorities and reviews, with the scope of implementation support agreed at the start.
05.
How long does it take to improve an online store’s visibility?
The timescale depends on your starting point, competition and how quickly changes are implemented. Technical fixes and content updates can take different amounts of time to affect search performance. I establish a baseline and review progress over the following months, explaining what is changing and where further work is needed.
06.
How will I know if the work is helping sales?
Where e-commerce tracking is in place, I review organic revenue, purchases and conversion rates alongside search visibility and traffic. I also examine the categories and products attracting those visits. Stock changes, promotions and seasonality can affect results, so reporting needs to account for what is happening across your business.
LET'S CHAT
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Send your store URL, what you sell, and what you want to improve. I’ll reply with how I can support your SEO and the best next step.
RWSEO BY
©2026
RYAN WEBB