ABOUT RYAN WEBB & RWSEO
15+ years hands-on SEO
Portsmouth Based
Retainers Optional
RESULTS DRIVEN
Direct, 1-2-1 support
15+ YEARS WORKING IN SEO
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From Practice, Not Theory
I’ve worked in search marketing for more than 15 years, across everything from large e-commerce websites and established brands to smaller businesses focused on generating consistent enquiries.
My experience covers technical SEO, e-commerce SEO, local SEO, on-page optimisation, website migrations, analytics and search consultancy. Working across different types of websites has taught me to look beyond individual rankings and understand how technical issues, content, site structure and search intent fit together.
After enough time working in SEO, you start to recognise the patterns. What holds websites back, where opportunities are being missed and where businesses are spending time on work that is unlikely to make much difference. That experience shapes how I approach every project through RWSEO.
WHY I STARTED RWSEO
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Independent SEO Consultancy
I started RWSEO to offer businesses a more direct way to get experienced SEO support. It’s an independent SEO consultancy, which means the person you speak to is also the person looking at your search data, reviewing your website and doing the work.
Some businesses come to me for ongoing SEO consultancy. Others need an SEO audit, help with a technical issue, support during a website migration or a clear plan for improving pages that should already be performing better.
I don’t believe every business needs the same SEO package. The starting point is understanding what is actually holding the site back, where the opportunities are and what is worth prioritising.
Why Work With Me
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HANDS-ON SEO, DIRECT SUPPORT
01.
Hands-On SEO
I stay close to the work, from keyword and competitor research through to technical reviews, content recommendations and performance analysis.
02.
Commercial Focus
Traffic alone isn’t the goal. I look at the searches, pages and opportunities most likely to support enquiries, bookings or sales.
03.
Wider Search Experience
My background covers SEO, paid search, analytics and lead generation, giving me a wider view of how search supports a business.
04.
Cross-Sector Experience
I’ve worked across e-commerce, retail, local services, manufacturing, hospitality and other competitive markets.
05.
Direct Communication
You work directly with me. No account managers, no layers of communication and no wondering who is actually working on your SEO.
06.
Data-Led Decisions
I use Search Console, GA4, Semrush, Microsoft Clarity and other SEO tools to find opportunities and measure what changes after the work goes live.
MY APPROACH TO BRAND SEO
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Search Visibility Is Now Brand Visibility
Search is changing. Rankings still matter, but visibility increasingly depends on how clearly a business is understood, recognised and trusted across search.
That’s why a growing part of my work focuses on Brand SEO. I look at the signals that help search engines and potential customers understand who a business is, what it does and why it should be considered. That includes the website itself, search visibility, content, local presence, authority and how consistently the brand is represented online.
It doesn’t replace technical SEO, content or traditional optimisation. It connects them around a clearer business and brand presence.
WORK THAT GETS NOTICED
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PRESS COVERAGE & CLIENT FEEDBACK
Ryan’s been a real help with our SEO. He’s made it much easier to understand what needs doing and why, and he’s given us a clear plan we can actually follow. Nothing overcomplicated, just practical steps and steady progress.
You brought such calm confidence and creativity, and it made working with you genuinely easy. You understood our riding school straight away, listened to what we were trying to achieve, and then came back with ideas that actually fitted us.
Ryan, genuinely, thank you. You’ve been brilliant. The SEO work has been clear, structured, and easy to follow, and we’re already seeing encouraging signs with clicks and visibility. You’re transparent about what’s involved, realistic about timescales, and focused on doing things properly. Your quote is fair, and it’s money well spent.
CASE STUDIES
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RECENT PROJECTS
See how I’ve approached SEO across real businesses, from identifying what was limiting search visibility to prioritising the changes most likely to make a difference.
ABOUT RYAN WEBB & RWSEO
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Common Questions
01.
Who is Ryan Webb?
Ryan Webb is a UK freelance SEO consultant and the founder of RWSEO. I’ve worked in SEO and search marketing for more than 15 years, with experience across e-commerce, local businesses, established brands and a wide range of website types.
02.
What is RWSEO?
RWSEO is my independent SEO consultancy. I work directly with businesses on SEO strategy, technical SEO, content, local search, e-commerce SEO, audits and other areas that can improve organic search visibility.
03.
How much SEO experience do you have?
I have more than 15 years of hands-on experience across SEO and search marketing. That includes working with large e-commerce websites, established brands and smaller businesses where organic search plays an important part in generating enquiries and sales.
04.
Where is RWSEO based?
RWSEO is based in the Portsmouth area of Hampshire, but I work with businesses across the UK. Local businesses can work with me directly, while most consultancy and project work can be handled remotely.
05.
What types of businesses do you work with?
I work with businesses of different sizes and across different sectors, including e-commerce, retail, local services, hospitality and manufacturing. The common factor is usually a website that has more search potential than its current performance suggests.
06.
Will I work directly with Ryan?
Yes. RWSEO is intentionally consultant-led, so you work directly with me rather than being passed between account managers and different delivery teams. I keep the number of clients I work with manageable so I can stay close to the work.
GET IN TOUCH
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If you’re looking for experienced SEO support and want to work directly with the person doing the work, tell me a bit about your website and what you’re trying to improve. I’ll take a look and come back with clear next steps.
RWSEO BY
©2026
RYAN WEBB