Motorhome Retailer Case Study
Client name changed for privacy and contract terms
The Touring Vehicle Centre sells motorhomes and caravans online, with customers often researching for weeks before making contact. The site had low organic traction and a lot of older content that was not pulling its weight.
The aim was to clean up what search engines were spending time on, strengthen the key commercial pages, and grow visibility around staycations and UK touring demand.
I tackled the site in three areas, technical tidy-up, stronger page signals, and content that matched what people were searching for.
Site structure and signals
I improved internal linking so important categories and product pages were easier to discover and had more support. I also rewrote titles and meta descriptions across priority pages to line up with real queries and improve click-through.
Content overhaul with a clear purpose
A chunk of older articles were removed because they were not performing and were taking attention away from the pages that matter. In their place, I suggested content ideas for new articles based on staycations and UK travel intent, and I rewrote product descriptions so listings were clearer, more useful, and more relevant to search.
Technical clean-up and local foundations
I reduced the number of non-indexed pages by 83%, then added schema markup to help search engines understand key content types. I also set up a Google Business Profile to support local visibility and trust.
This was a low starting point, so the percentage gains are naturally large. The main win was broader page one coverage, plus a big lift in search visibility across touring and staycation-led terms.
+4,687%
Growth in Website Traffic
+339%
Top 10 Keyword Rankings
+600%
Top 3 Keyword Rankings
+444%
Keyword Visibility
+5,500%
Keywords Between Pos. 4 to 10
+83%
Increase in Indexed Pages
(1)
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Take a closer look at the work behind the results, real examples of how sites have been improved and what made the difference.
