Photo Gifts Retailer Case Study
Client name changed for privacy and contract terms
Brief
High Street Photo Prints is a recognised UK retailer in the photo gifts and print space.
They wanted stronger organic visibility beyond brand searches, more page one coverage for buying-led terms, and a smoother path from landing page to checkout.
The focus was on improving the pages that drive sales, while building enough authority to compete in a busy sector.
Strategy
We focused on the commercial parts of the site first, then supported that work with authority building. On-page work covered titles, descriptions, and copy updates so key pages matched search intent more closely. We also improved internal linking so important categories and products received steady support from across the site.
To back this up, we built relevant links through blogs and publications, and secured coverage in industry and national titles. Merchant Centre was also improved so product visibility stayed accurate and consistent.
Results
The site finished with broader page one visibility and stronger coverage on high-intent searches. Traffic growth was steady, while rankings grew faster as the site picked up more long-tail and category level terms that support sales.
+16%
Growth in Website Traffic
+233%
Keyword Visibility
+339%
Top 10 Keyword Rankings
+295%
Top 3 Keyword Rankings
+358%
Keywords Between Pos. 4 to 10
+33%
Growth in Orders
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