SEO Tools
Free SEO Tools to boost your optimisation efforts
A small set of free SEO tools that help you get the basics right, faster. Use them to preview how pages look in Google, generate key technical files, add local schema markup, and pull on-page SEO data when you’re checking a site.
Free SEO Tools You Can Use Today
SERP Generator (Snippet Preview Tool)
Your title tag and meta description are your advert in search results. This SERP generator helps you preview how a page may appear in Google before you publish or update it.
Use it when you are rewriting service pages, editing product pages, or cleaning up click-through rate in Search Console. It’s also handy if your titles keep getting rewritten, or your descriptions look cut off in results.
What it helps with:
Better snippets, clearer messaging, stronger clicks from the right searches.
Local Schema Markup Generator
Schema markup helps search engines understand key business details like your name, address, phone number, opening hours, and service area. This tool creates LocalBusiness schema in a clean format you can add to your site.
It’s useful for local SEO, but it’s also a trust signal. It makes it easier for Google to connect your website with your business details, especially when your listings, profiles, and website data need to match.
What it helps with:
Local relevance, consistent business details, stronger location signals.
Robots.txt Generator
A robots.txt file tells search engines where they can and cannot crawl. Most sites only need a simple setup, but a messy robots file can cause real problems, like blocking important pages or letting search engines waste time on low value URLs.
This generator gives you a clean starting point. It’s useful for new sites, redesigns, WordPress installs, and ecommerce stores where filters and parameters can create lots of crawlable URLs.
What it helps with:
Crawl control, fewer crawl traps, cleaner indexing signals.
XML Sitemap Generator
An XML sitemap helps search engines discover your pages and understand what matters. It’s not a ranking trick, but it does help with coverage and discovery, especially for larger sites or new pages that are not well linked yet.
This sitemap generator creates an XML file you can submit in Google Search Console. It’s a simple step that supports technical SEO and makes site health checks easier.
What it helps with:
Faster discovery, cleaner site coverage, easier Search Console setup.
SEO Data Extractor
Sometimes you just want a clean view of what’s on the page, without clicking through everything one by one. This SEO data extractor pulls the key on-page elements you’d normally check during a quick review.
It extracts page headings, the canonical URL, meta title, and meta description, along with other useful page signals, so you can scan a single page or a whole list of URLs in one go. That makes it ideal for audits, content updates, and sense-checking pages after changes, especially when you’re trying to spot patterns across a site.
What it helps with:
Faster page reviews, cleaner metadata, quicker content checks, and spying on competitor pages quickly.
GBP Image Guide 2026
Getting your Google Business Profile images right saves time and avoids messy cropping. This guide gives you the recommended image sizes for 2026, plus simple tips on formatting, framing, and quality so your photos stay sharp across mobile and desktop.
What it helps with:
Cleaner looking profiles, fewer cropped images, stronger first impressions in local search.
Tools like schema generators, robots.txt builders, sitemap creators, and simulators are designed to simplify the parts that often feel overwhelming at first. They strip away the technical jargon and give you exactly what you need to improve visibility, structure your site properly, and understand how your pages appear in search.
How To Use These Free SEO Tools
Start with the SERP generator if you’re updating titles and descriptions. Then check your technical basics, a sitemap that includes your key pages, and a robots.txt file that is not blocking anything important.
If you serve customers in a specific area, add local schema markup so your business details are clear and consistent. If you are auditing a site, use the SEO data extractor to find the pages that need attention first.
SEO Tools FAQs
Quick answers to common questions about using SEO tools, what to change, and what to leave alone.
What are SEO tools used for?
SEO tools help you spot problems and make changes faster. They cover things like previewing how your page looks in Google, creating technical files (robots.txt and XML sitemaps), adding structured data, and checking on-page elements like titles, headings, and meta descriptions. For beginners, the main benefit is speed. You can get the basics right without guessing.
Do I need a sitemap for a small website?
Often, yes. A sitemap is a simple way to help search engines find your important pages and understand what should be indexed. If your site is new, has pages that are not well linked, or you’ve recently added or removed content, a sitemap helps. It is not a ranking boost on its own, but it supports cleaner crawling and indexing.
What should a robots.txt file do?
A robots.txt file guides search engine crawlers. In most cases it should do two things: avoid blocking important pages by mistake and help keep low-value URLs out of crawl paths. For example, it can help limit crawling of admin areas, internal search results, or parameter-heavy URLs on e-commerce sites. It should not be used as a security tool, and it should not be used to “hide” sensitive content.
Does schema markup help local SEO?
It can. Local schema markup makes your business details clearer to search engines, things like your name, address, phone number, opening hours, and service area. It supports trust and consistency, especially when your website and listings need to match. It will not fix weak content or poor local signals on its own, but it helps reinforce the basics.
Do I need any technical knowledge to use these SEO tools?
These tools are built for beginners and busy business owners. You paste in your details, click generate, then copy and use the output.
A few tools touch technical areas like robots.txt, XML sitemaps, and schema markup, but you don’t need to code. If you can edit a page, add a plugin snippet, or send the output to your web developer, you’ll be fine. Each tool is designed to give you something you can use straight away, without needing to understand the full technical background.