SEO Audit Services

Actionable SEO audits that uncover what matters and what to fix first

Rankings down, enquiries down, or traffic up but not converting? An SEO audit gives you clarity. You’ll see what’s limiting visibility, where traffic is being wasted, and you’ll get a prioritised list of fixes so you know what to do first.

A website SEO audit that turns guesswork into a plan

If your website is not generating enough enquiries or sales, there are usually underlying SEO issues at play. It might be technical problems that stop pages being crawled or indexed properly. It might be content that does not match what people type into Google. It might be internal linking and site structure hiding your strongest pages from both users and search engines.

My SEO audit services are designed to surface those issues clearly, then turn them into a plan you can use. Instead of a long report full of noise, you get a prioritised list of actions. You will know what to fix now, what can wait, and what is not worth your time.

This is a consultant-led SEO site audit, so you deal with one person from start to finish. I do the analysis, I write the findings, and I explain the next steps in plain English.

SEO Audit Services

What You Get From Your SEO Audit

You’ll receive a focused audit report and a prioritised roadmap, plus a quick walkthrough to make the next steps obvious and realistic.

Prioritised action plan

A ranked checklist that tells you exactly what to tackle first, what to schedule next, and what to leave until later, so you’re not guessing or wasting effort.

Issue-by-issue notes

Clear, plain-English explanations for each finding, including what’s happening, why it matters, how to fix it, and how urgent it is.

Follow-up call

A short, focused 30 minute call to talk through the findings, sanity-check priorities, and make sure you leave knowing the next best steps for your site.

What My SEO Audits Cover​

Each SEO audit shows how your site is performing, where it is falling short, and what to prioritise to improve visibility and results from organic search.

I identify technical issues that make it harder for Google to crawl, understand, and trust your site.

I look at the foundations of your website to find what is slowly crawling, diluting signals, or causing key pages to be misunderstood. By removing crawl barriers, tightening structure, and improving stability, your site becomes easier to process and more likely to rank consistently.

Typical checks include:

  • Crawl paths and crawl depth

  • Redirects, HTTPS, canonicals, and duplicate signals

  • Broken links, dead ends, and error pages

  • Page speed and Core Web Vitals

  • Mobile performance and template issues

  • Sitemap and robots handling

  • If relevant, hreflang setup and international signals

I review how well your pages match real searches and how well on-page elements support relevance and clarity in search results.

That includes headings, titles, meta descriptions, internal links, and how content is organised on the page. The goal is to align pages with search intent so the right people land on the right page and then take action.

I assess where content is thin, duplicated, outdated, or missing, and where it can better answer real search queries.

You will get clear guidance on what to remove, merge, refresh, expand, or create. This supports stronger topical coverage and helps your site earn trust over time.

I look at how your pages connect and how value flows through your site.

This includes internal linking patterns, orphaned pages, and structural gaps that stop important content from being discovered or treated as important. Fixing this often leads to quick gains because it improves how Google and users move through the site.

I review what is linking to your site, what is missing, and which signals may be limiting authority and trust.

That includes the quality of linking domains, anchor patterns, and obvious risk areas. Strengthening your backlink profile is about building trust signals that support rankings in your market.

I examine which pages Google is discovering, crawling, and choosing to index, and I flag where important content is being missed or where the wrong URLs are getting indexed.

This includes indexation patterns, duplicate and canonical signals, thin or low-value URLs, and any sitemap or robots issues that affect how pages are prioritised.

Your audit is based on real data, not automated guesses. Depending on your setup, I use the following tools. The goal is always the same: identify blockers, prioritise fixes, and show you what will move the needle:

  • Google Search Console

  • GA4 (Google Analytics)

  • Crawling and indexing data

  • Backlink data

  • Page speed and Core Web Vitals data

  • If relevant, your Google Business Profile for local signals

  • Third-party programs (SEMRUSH, Screaming Frog SEO Spider)

If anything is missing or not set up, I will tell you what is needed and how to fix it.

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Is This Service Right For You?​

Your Rankings Have Dropped

Updates, competitor changes, site edits, or technical issues can all affect visibility. The audit helps pinpoint what changed and where the biggest losses are coming from.

You’re Getting Traffic But Not Enough Enquiries

People are landing on the site, but not taking action. This is often intent mismatch, weak landing pages, poor internal journeys, or unclear next steps.

Google Is Not Indexing The Pages That Matter

Important pages may be missing, the wrong versions may be indexed, or key content may be ignored. A site can look fine and still have indexation problems.

Your Site Has Technical Issues You Can’t See

Crawl speed, redirects, mobile issues, duplicates, canonicals, and broken links can quietly hold performance back without obvious symptoms.

Your Content Feels Bloated Or Thin In Places

Duplicate topics, underdeveloped pages, and missing coverage make it harder to build authority. An SEO audit shows what to keep, what to change, and what to add.

You Want A Clear Plan

If SEO has felt like guesswork, an SEO audit gives you a prioritised roadmap with practical actions you can follow.

SEO Audit options that fit your site, goals and resources

Focused SEO audits that uncover the issues limiting visibility and the gaps limiting growth. You get clear explanations, honest recommendations, and a practical action plan you can use. Most audits uncover: indexing waste, internal linking gaps, template duplication, content intent mismatch.

Essential SEO Audit

Quick clarity + fix-first list for small sites
£ 275
  • Technical health check
  • Website crawl, indexing, and priority pages review
  • Metadata and headings check
  • Basic backlink insights
  • Priority recommendations report
  • Up to 10 Pages
  • Delivery: 7-10 Days
Buy Essential SEO Audit

Advanced SEO Audit

For sites that need content + structure decisions
£ 700
  • Full technical audit
  • Content and structure analysis
  • Competitor context review
  • Backlink assessment
  • Action plan and recommendations
  • Upto 30 Pages
  • ​ Delivery: 15-20 Days
Buy Advanced SEO Audit
Popular

Complete SEO Audit

For ambitious growth + complex templates
£ 1,500
  • Full site crawl and technical breakdown
  • Content, structure, and deeper checks across templates
  • Backlink review
  • Competitor Analysis
  • Full report, and follow-up support
  • Up to 100 Pages
  • Delivery: 20-25 Days
Buy Complete SEO Audit

If you run a larger site, a multi-location business, or an e-commerce website with complex filtering and faceted navigation, I can scope a custom SEO audit. The deliverables are shaped around how your site works and what you need to improve.

SEO Auditing & Reporting Services

An SEO audit is the point where you stop guessing. It shows what is blocking visibility, what is wasting crawl and attention, and what is stopping the right pages from ranking. Reporting then keeps the work grounded. You can see what changed, what improved, and what still needs work, without living in dashboards.

I run SEO audits to find the root causes behind drops, plateaus, or low-quality traffic. Then I build reporting around the actions, so you can track progress against the fixes, not vanity metrics.

A proper SEO audit is not a checklist. It is a structured review that connects technical signals, content coverage, internal linking, and authority to real outcomes like enquiries, sales, and conversion rate.

That means I look at things like:

  • how Google is crawling the site and which areas are being ignored

  • which pages are being indexed, and which pages should not be

  • where templates create duplication or weaken relevance

  • which topics your site covers well, and where it is thin or missing

  • how internal links point Google and users to key pages

  • where backlink signals support rankings, and where they fall short

The aim is a clear diagnosis, plus a prioritised plan you can act on.

Reporting is not a replacement for an SEO audit. It is how you keep the work focused after the audit, so you can measure improvement and avoid drifting.

Good SEO reporting answers simple questions:

  • Are the fixes working

  • Which pages are gaining visibility

  • Which keywords and topics are moving

  • Is traffic quality improving, not just volume

  • Are enquiries and sales rising from organic search

  • Are technical issues staying fixed, or coming back

It should be quick to read and easy to act on.

A prioritised SEO audit report
You get a clear report broken into sections, with priorities and plain English explanations. Every issue includes what is happening, why it matters, what to change, how urgent it is, and what success looks like once fixed.

A clear action plan
The action plan translates the SEO audit into a sequence you can follow. It is usually grouped into quick wins that remove obvious blockers, medium tasks that improve relevance and internal structure, and deeper work for bigger gains, often content and authority related.

You can use this plan in-house, pass it to a developer, or use it as the basis for ongoing support.

Reporting that matches the audit priorities
Reporting is built around the fixes and the pages that matter most. That means you are not tracking everything, you are tracking the work that moves results.

A typical report includes organic visibility and keyword movement for priority pages, landing page performance from organic search, indexing and crawl health checks, Core Web Vitals and speed notes where relevant, conversions and enquiry tracking from organic traffic, and notes on what changed plus next steps.

A short monthly summary
A short written summary that tells you what improved, what dipped and why it might have happened, what changed this month, and what to do next. This saves time and keeps decisions clear.

A focused set of KPIs
KPIs depend on your site type, but usually include impressions and clicks from Search Console for priority pages, average position trends for key terms and topics, organic sessions and engaged sessions in GA4, conversion rate from organic traffic, and leads, calls, form completions, sales, or bookings depending on your goals.

If conversion tracking is not reliable, I will flag that early, since it affects every SEO decision.

Notes you can hand to a developer or writer
When the SEO audit leads to technical fixes or content work, I keep notes structured so a developer or writer can use them without re-interpreting the whole audit. That reduces delays and stops tasks being done “close enough” rather than properly.

Rankings dropped after a site change
An SEO audit can show which templates, redirects, canonicals, or internal links changed, and what that did to crawl and indexing.

Traffic is up, but leads are down
Reporting helps separate volume from value. The SEO audit identifies intent mismatch, weak landing pages, thin content, and poor internal journeys.

Indexing is messy
An SEO audit makes it clear which pages Google is indexing, which it is skipping, and where signals are being split across duplicates.

You want steady growth, not spikes
SEO auditing gives direction. Reporting keeps you moving in the same direction month to month, with fewer distractions.

To produce a reliable SEO audit, I usually need Google Search Console access and GA4 access. CMS access helps if you want implementation notes to be precise.

If you use Google Tag Manager or rely on call tracking, I can review the setup so reporting reflects real enquiries and sales.

Let's find the fixes that will help your rankings

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A clear website audit process from start to finish

Every website has different challenges, so each SEO audit is shaped around what your business needs, not a generic checklist.

Business Overview

I start by getting a clear picture of your business, your market, and how people search for what you offer. This includes audience and keyword research, competitor checks, and a review of current performance, so the audit focuses on what matters most.

Analysis and Auditing​

Next, I assess the key parts of your site to find what is helping and what is holding you back. This covers technical health, indexing, content quality, internal linking, usability, and trust signals, with a focus on issues that affect rankings and enquiries.

Findings and priorities

I pull everything into a clear, structured report showing strengths, weaknesses, and priorities. You will see what to fix first, what can wait, and where quick wins are available, with practical steps you can act on.

Audit Into Action plan​

Finally, I turn the findings into a roadmap you can follow. You get prioritised next steps to implement in-house, with a developer, or with my support, so the audit leads to real improvements.

Recommended Follow-On Services

An SEO audit identifies the technical and structural issues affecting your website’s search performance. These related services help implement the improvements uncovered during the review.

On-Page SEO

On-page optimisation improves how individual pages target search queries and communicate relevance. This includes refining page structure, headings, and internal linking to strengthen overall search performance.

Technical SEO

Technical SEO focuses on the structural elements that influence how search engines crawl and index your website. Improving these foundations helps search engines access important content and evaluate it correctly.

SEO Consultancy

SEO consultancy provides strategic guidance for businesses looking to improve organic performance. It helps prioritise optimisation efforts and align search strategy with wider business goals.

Work with a consultant to build stronger SEO foundations

Choosing my SEO audit service means you get a thorough, practical review shaped around how your site performs, where it’s falling short, and what will make the biggest impact. You get clear priorities, plain English explanations, and a plan you can follow.

As I learn more about your business, your goals, and how your site is built, the SEO audit recommendations become sharper and more focused, so the work stays relevant to what drives enquiries or sales.

More about me

Work Directly A Consultant

An SEO audit should make your next steps obvious. I focus on the issues that affect crawling, indexing, relevance, and trust, then turn them into a plan you can act on.

Priorities that reflect effort and impact

Not every issue deserves attention. I separate quick wins from deeper fixes, explain the trade-offs, and highlight what is most likely to improve visibility and enquiries.

Deliverables that are easy to use

You get a structured report, a prioritised action list, and clear notes that you can pass to a developer or writer. If you want, I can also talk you through the findings so you know exactly how to tackle them.

Decisions backed by data

The SEO audit is grounded in real signals from Search Console, analytics, crawling, and backlink data. The goal is not more metrics. It is clearer decisions and steady improvement.

SEO Results For Real Clients

Here you can explore the projects I’ve worked on and how SEO has helped each business strengthen its visibility, reach new customers and outperform competitors. No two clients are the same, but the aim never changes: meaningful improvements you can see in real performance. These case studies highlight how a clear, practical strategy turns steady optimisation into long-term growth.

Portable Blender Case Study

Portable Blender Online Store

Grew a new portable blender site from near-zero visibility into a reliable sales channel through SEO fixes, supportive content, email, and quality links.

View Case Study
Photo Gifts And Prints Retailer Case Study

Photo Gifts and Prints Retailer

Built stronger non-brand visibility for a national photo print retailer, lifting rankings, orders, and revenue from organic search.

View Case Study
Motorhome and Caravan Online Store Case Study

Motorhome and Caravan Retailer

Turned a touring retailer’s site into a stronger lead channel by cleaning indexation, refreshing content, and improving rankings.

View Case Study

SEO Audit Services FAQs​​

Your SEO audit FAQs give quick, clear answers to the questions most people ask before starting an audit. Each one explains what to expect so you can feel confident about the process.

How quickly can an SEO audit lead to improvements?

An SEO audit identifies what is limiting visibility and prioritises the changes most likely to improve performance. Results depend on how quickly recommendations are implemented and how significant the issues are. Once fixes go live, improvements in rankings and traffic quality can follow, particularly where technical barriers were holding pages back.

Access to Google Search Console and GA4 is usually enough to make the audit accurate and grounded in real data. If you use Google Tag Manager, that can help confirm tracking and conversion measurement. If anything is not set up, I can guide you through the basics so we can still move forward.

The audit is written in plain English with clear priorities and structured recommendations. Each issue explains what is happening, why it matters, and the impact on performance. Even non-technical teams can understand the next steps.

Implementation support is available after the audit, including technical fixes, on-page refinement, and content improvements. Support can be ongoing or focused on specific priority areas identified in the audit.

Free audits are typically automated reports that highlight generic issues without context or prioritisation. They rarely identify the deeper technical or structural factors affecting performance. A paid audit involves detailed analysis, real performance data, and recommendations aligned to your site and commercial goals.

Let’s Find What’s Holding Your Site Back

Send your website URL and a quick note on what’s not working. I’ll confirm the right audit approach and what you’ll get from the process.